--- title: Americans Are Buying So Much Candy This Halloween It's Scary description: Sales of Halloween candy have already hit $324 million. authors: - name: Julia Glum role: Managing Editor url: https://money.com/author/julia-glum/ bio: Julia Glum joined Money in 2018 and specializes in covering financial trends that affect everyday Americans' wallets. She also writes Dollar Scholar, a weekly newsletter that teaches young adults how to navigate the messy world of money. education: University of Florida at_money_since: 2018 articles: 453 covers: - Economy and Politics - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - Newsweek - International Business Times - CBS News - Good Morning America - WUSA9 - Pix 11 - The New York Times - Mashable - The Washington Post - CNBC - Politico social: - https://x.com/superjulia - https://www.linkedin.com/in/julia-glum published: '2021-10-28T15:44:26.000Z' modified: '2024-01-10T13:54:47.000Z' section: Economy and Politics tags: - Candy - halloween - holiday shopping - News - Shopping word_count: 352 canonical: https://money.com/halloween-candy-sales-2021/ type: NewsArticle source: structured-blocks --- > **Disclosure:** Money may earn a commission when you click on the products and services below. Opinions are our own, but compensation and in-depth research determine where and how they appear. [Learn more](https://money.com/page/disclaimer/) about how we make money. ![Halloween Jack o' Lantern overflowing with candy](https://img.money.com/2021/10/News-2021-Halloween-Candy-Sales-Are-Up.jpg) Halloween is healing. According to the [National Confectioners Association](https://candyusa.com/news/new-data-shows-2021-halloween-chocolate-and-candy-sales-are-up/), a trade group for the U.S. sweets industry, sales of Halloween candy have already hit $324 million. That number is notable for two reasons: First, it's up 48% from last year, when the nation was in the throes of COVID-19 lockdown. But it's also up 60% from 2019, when trick-or-treaters weren't curtailed by state-wide social distancing. Chocolate is enjoying a particularly delicious comeback, with sales seeing increases of 56% and 70% compared to early October sales in 2020 and 2019, respectively. This is good news for companies like Hershey, which are [relying](https://money.usnews.com/investing/news/articles/2021-10-27/halloween-trick-or-treating-to-soften-hersheys-supply-chain-troubles) on Halloween to lift profits as they continue to recover from the pandemic. The boo-st (get it?) isn't limited to treats. A [survey](https://nrf.com/media-center/press-releases/halloween-spending-soars-celebrations-near-pre-pandemic-levels) from the National Retail Federation found the average consumer is set to invest $10 more in Halloween costumes, decorations, cards and, yes, candy than last year — a $102.74 price tag per person. "Americans plan to spend more than ever to make this Halloween a memorable one," the federation's president and CEO, Matthew Shay, said in a news release. Adding to the high cost of Halloween is supply chain shortages of items like [witch hats](https://www.wtkr.com/news/halloween-store-experiencing-supply-chain-shortages), pumpkin-carving kits and [banana costumes](https://www.wrdw.com/2021/10/28/customers-face-difficulties-finding-halloween-costumes-stores-deal-with-supply-chain-crisis/). Meanwhile, one of the country's major producers of candy corn has been dealing with the fallout of a [ransomware attack](https://www.cyberscoop.com/candy-corn-hack-halloween/). If you haven't stocked up on sweets yet, now is the time to get in on the $324 million trend. You can even buy Halloween candy online: A quick Amazon search shows bags of treats like Tootsie Rolls, Pixy Stix and Airheads that, if ordered through Prime, will arrive before Sunday night. FYI, you've got the go-ahead from the federal government. In [a recent interview](https://www.washingtonpost.com/health/2021/10/25/halloween-cdc-director-trick-or-treating/), Centers for Disease Control and Prevention director Rochelle Walensky told kids to "put on those costumes, stay outside and enjoy your trick-or-treating." 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