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Published: Apr 10, 2024 5 min read
Illustration depicting the new Wifi facts

What does a high-speed internet plan have in common with a box of Froot Loops?

Starting Wednesday, the Federal Communications Commission, or FCC, is requiring internet service providers to clearly display their pricing and service details on a “broadband label” directly inspired by nutrition facts found on grocery items.

“We want to make basic information about broadband internet service easily recognizable and easy to understand,” Alejandro Roark, the FCC’s consumer bureau chief, said Tuesday on a call with reporters.

The ultimate goal is twofold: One, make it simpler for everyday Americans to comparison-shop for both mobile and wired internet plans. And two, force companies to “compete on offering better terms, not just more confusing ones,” said Jon Donenberg, deputy director of the White House National Economic Council.