We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more.

Published: Nov 13, 2023 10 min read

Buying life insurance is a major commitment. You’re purchasing a policy that will provide for your family long after you’re gone, and you’ll likely sign up decades before it’s put to use.

Chances are, the policy you need at 25 years old is very different from what you need at 45 and beyond. Whether you get married, have children or accrue valuable assets, your coverage needs will likely change over time.

Most policies don’t allow you to adjust your coverage once you secure a policy, but Ladder understands the importance of doing so. Policyholders can decrease or apply to increase the death benefit as their situation changes. For this reason and more, we selected Ladder as the best life insurance company for flexible coverage.

Table of Contents

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer

Death benefit from $100,000 to $2 million

Get $250k in Term Life Insurance for as Low as $13/month

  • A Trusted Partner since 1995: Formerly AIG Direct
  • Customizable Policies that Fit Your Needs and Budget
  • Term Life Insurance up to $10M+
  • Apply 100% Online or with the Help of an Agent

Instant coverage available for ages 20 to 60

  • 100% online process from start to finish for coverage up to $3M.
  • Instant coverage available for ages 20 to 60 if approved
  • Policies available with 10- to 30-year terms
  • Save money on premiums over time with Ladder’s flexible coverage feature
  • No policy fees, 30-day money-back guarantee, cancel anytime
  • Licensed and experienced customer service reps available to answer questions

Ladder life insurance pros and cons

  • Sells flexible term life insurance policies
  • Applications are completed entirely online
  • High coverage amounts available
  • Up to $3M in coverage with no medical exams
  • Doesn't offer riders
  • Maximum term length dependent on age

Pros explained

Sells flexible term life policies

Ladder term life insurance can be adjusted over time — or, as the company calls it, “laddered.” Whether you need more coverage or want to reduce your policy’s death benefit payout to save money, you have the flexibility to make changes.

Applications are completed online

The Ladder life insurance application process is entirely online. There are no sales agents or complicated paperwork as long as you’re applying for $3 million in coverage or less. If you’re approved, you’ll have coverage in minutes.

High coverage amounts available

Many direct-to-consumer companies have limited coverage amounts. Typically, you can only get $1 million less. However, Ladder allows you to apply for up to $8 million in term life coverage.

Up to $3 million in coverage with no medical exams

Ladder guarantees no-exam life insurance when you apply for $3 million in coverage or less. However, if you want more, you may need to complete a medical exam along with other requirements.

Cons explained

Doesn’t offer riders

Life insurance companies usually offer optional riders to enhance your coverage. However, Ladder doesn’t, so you can’t customize your policy in that way.

Maximum term length is dependent on age

Ladder offers term life policies to individuals between 20 and 60 years of age. However, your maximum term length is dependent on your age. Your current age plus the term length can’t exceed 70 years. That means the older you are, the shorter your max term length.

How does Ladder life insurance work?

A unique benefit of policies sold through Ladder is the ability to “ladder up” or “ladder down” your coverage. As your family or financial situation changes, you can decrease or apply to increase your policy’s death benefit based on how much life insurance you need.

For example, if you have children, you can increase your policy death benefit to ensure you leave enough money to pay for college and other expenses. Or, you can decide to decrease your coverage once you pay off your mortgage and other debt.

Ladder is the only company we know of that allows you to change your policy amount up or down whenever you like. In fact, it recommends that you complete an annual or quarterly review and adjust your policy accordingly.

Ladder life insurance products

Unlike other companies that may sell multiple forms of life insurance, Ladder only offers term life insurance. All policies are fully underwritten.

Term life insurance

While whole or universal life policies are permanent, term life insurance only provides coverage for a specific period. You select a term when you purchase your policy, and your beneficiaries receive a death benefit if you die during that time.

Because it only provides coverage for a specific period, term life coverage is usually much more affordable than permanent life insurance.

With Ladder, you can get up to $8 million in term life insurance. Terms range from 10 to 30 years, but the maximum term length is based on your age. Your current age plus your term length cannot exceed 70 years.

For example:


Maximum Term Length


30 years


25 years


20 years


15 years


10 years

Insurance riders

Ladder doesn’t offer insurance riders for its policies.


Ladder only sells term life insurance, and it doesn’t allow you to purchase coverage for loved ones such as a child or spouse. Each person seeking coverage must apply individually.

If you’re unsure whether you should get term vs. whole life insurance, be sure to research the differences to best determine your needs.

Cost of Ladder life insurance

When it comes to life insurance, it pays to start early. It’s generally cheaper to buy life insurance in your 20s or 30s because you’re likely to be in better health.

To get an idea of Ladder’s monthly premium, we requested life insurance quotes for term policies for a 30-year-old non-smoking male in excellent health.

$100,000 policy

$250,000 policy

$500,000 policy

$1M policy

10 years





20 years





30 years





The life insurance rates above are hypothetical. Your quotes may vary based on your location, age, gender and health history.

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer
Ladder is Life Insurance built to be instant, simple and smart.

Ladder credentials

Founded in 2015, Ladder is a relatively new company issuing policies in all 50 states. While it doesn’t underwrite its life insurance policies itself, it partners with established insurers to provide customers with quality coverage.

Financial stability

It’s wise to research the insurer’s financial stability and future outlook before purchasing a policy.

Credit rating agencies — including AM Best, Moody’s and S&P Global — evaluate insurance companies and issue ratings based on their opinions of companies’ financial strength and potential.

Ladder’s partners are highly rated by major credit rating agencies. Their ratings tend to be in the “superior” range, meaning these credit rating agencies believe these insurers are financially sound, able to handle economic changes and will likely be able to afford to pay out future claims.

A.M. Best

Allianz Life Insurance Company of New York

A+ (Superior)

Amica Life Insurance Company

A+ (Superior)

Fidelity Security Life Insurance

A (Excellent)

S.USA Life Insurance Company (a Prosperity Life Group subsidiary)

A- (Excellent)

Third-party ratings

Because Ladder’s partners are smaller insurance companies, they weren’t included in the 2023 J.D. Power Individual Life Insurance Study.

Ladder accessibility

The process of getting a Ladder life insurance is entirely online as long as you’re securing $3 million in coverage or less. Policies are available in all 50 states.

Contact information

The company offers several ways to get support, but the hours are limited. Customer support is available Monday through Friday from 7:00 a.m. until 1:00 p.m. PT.

Phone: 844-533-7206

Email: help@ladderlife.com

Chat: Ladder offers a live chat during business hours

User experience

Even though Ladder’s policies are issued by partner companies, you can manage your policies through its platform. You can create an account to change your beneficiaries, download policy documents, make payments and more.

Currently, Ladder only accepts monthly payments; you don’t have the option of quarterly or annual payments.

Ladder customer satisfaction

Although Ladder is a fairly new company, it’s typically well-reviewed by customers.

Customer reviews

Ladder has an excellent rating on Trustpilot. It scores a 4.8 out of five based on over 2,600 reviews. Reviews highlighted the easy online application on Ladder’s website, speed of policy processing, and available coverage options.

The company doesn't have a Better Business Bureau profile or rating.

Complaint index

Every year, the National Association of Insurance Commissioners (NAIC) releases complaint ratios that reflect the number of complaints customers submitted about a particular company relative to the insurer’s market share.

The industry standard complaint ratio is 1.0. If a company’s ratio is above 1.0, that means the NAIC received more complaints than is expected for a company of its size. Similarly, a ratio below 1.0 means the NAIC received fewer complaints about the insurer than expected.

Ladder doesn’t have an NAIC profile, but below are the complaint ratios for 2022 for Ladder’s partners’ individual life insurance segments:

Allianz Life Insurance Company of New York: 0.0 (Lower than average complaints)

Amica Life Insurance: 0.52 (Lower than average complaints)

Fidelity Security Life Insurance Company: 1.59 (Higher than average complaints)

S.USA Life Insurance Company: 3.52 (Higher than average complaints)

Prosperity Life Insurance Company: Not rated

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer
A proper life insurance policy will protect your loved ones from the unexpected.
No time like the present to get on the estate planning path. Do it right with life insurance and take care of your family. Click below for more information.
View Rates

Ladder life insurance FAQs

What type of life insurance does Ladder offer?

Ladder only sells term coverage for individuals between the ages of 20 and 60. It doesn't offer whole or universal policies.

How much coverage can I get through Ladder?

With Ladder, you can purchase $100,000 to $8 million of term life coverage. There are no medical exams for coverage up to $3 million.

How long has Ladder life been around?

Ladder was initially launched in 2015. Since its inception, it has expanded to serve customers in all 50 states.

Does Ladder offer any money-back guarantee?

Yes. If you want to cancel within the first 30 days you'll receive a full refund. After 30 days, you can cancel anytime without paying a fee.

How do I know which term length is right for me?

Your age will play a major factor in the policy term that's right for you. Also, consider your financial obligations at different phases of your life. You'll want coverage to pay for those expenses as needed.

Another consideration is how much your insurance costs. Longer terms typically cost more than shorter terms.

How we evaluated Ladder life insurance

In our evaluation of Ladder and other life insurance companies, we looked at the following factors:

  • Available plans and terms
  • Insurance riders
  • Policy exclusions
  • Underwriting process
  • Cost
  • Financial stability
  • Customer service
  • Customer reviews
  • Third-party ratings

Summary of Money’s Ladder life insurance review

Ladder offers a unique option for life insurance: you can get adjustable term life coverage and increase or decrease your death benefit as your needs change. You can purchase up to $8 million in coverage and apply online.

The company is best suited for individuals that want simple, straightforward coverage. It doesn’t offer any optional riders, and you typically won’t need a medical exam to qualify for coverage.

If you’re looking for a policy you can customize with insurance endorsements or policies that are simplified, you may be better off with another life insurance company.

Ads by Money. We may be compensated if you click this ad.AdAds by Money disclaimer
Ads by Money. We may be compensated if you click this ad.Ad
Secure your family's future with Ladder Life Insurance