LifeLock Identity Theft Protection Review

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LifeLock by Norton is one of the most recognizable identity theft protection services in the world. Previously known simply as LifeLock, the product has been called LifeLock by Norton since 2019. Offering three plan levels, LifeLock by Norton provides monitoring, alerts and a Million Dollar Protection Package. This review will walk you through the service and help you decide if it’s the best ID theft protection option for you.

Table of Contents

• LifeLock Identity Theft Protection Pros and Cons
• LifeLock Identity Theft Protection Plans
• LifeLock Financial Stability
• LifeLock Identity Theft Protection Accessibility
• LifeLock Customer Satisfaction
• LifeLock Identity Theft Protection FAQs
• How We Evaluated Lifelock Identity Theft Protection
• Summary of Money's LifeLock Review

LifeLock Identity Theft Protection Pros and Cons

Pros explained

Wide variety of plan and pricing options for individuals, couples and families

LifeLock has the most plan options of all of the ID theft protection providers we evaluated. There are three plan tiers: Standard, Advantage and Ultimate Plus. Each tier offers three options, one for individuals, one for couples, and one for families with up to five children. If you sign an annual contract, LifeLock offers a discount on the first year of 34% to 52% depending on the plan.

The Standard plan for individuals costs $11.99 per month and $89.99 per year. After the first year the plan renews at $124.99 annually. For couples it’s $23.99 a month or $147.87 annually, renewing at $249.99 the next year. Family plans cost $35.99 a month or $221.87 annually and renew at $359.99 the second year.

The Advantage plan for individuals costs $22.99 per month and $179.88 per year. After the first year the plan renews at $239.99 annually. For couples it’s $45.99 a month or $287.88 annually, renewing at $479.99 the next year. Family plans cost $57.99 a month or $359.88 annually and renew at $579.99 the second year.

The Ultimate Plus tier plan for individuals costs $34.99 per month and $239.88 per year. After the first year the plan renews at $339.99 annually. For couples it’s $69.99 a month or $395.88 annually, renewing at $679.99 the next year. Family plans cost $79.99 a month or $467.88 annually and renew at $799.99 the second year.

Up to $3 million in legal fees, stolen funds and personal expenses reimbursement

LifeLock customers who have their identities stolen can receive up to $3 million in expense compensation related to identity theft with the Ultimate Plus plan. Customers who have the Advantage plan get $1.2 million in coverage, while Standard plan customers get $1,050,000.

Different pricing options for individuals, couples and families

There are nine total LifeLock plan options that vary based on the benefits offered and the number of people protected by the plan. Norton offers an introductory rate for your first year. You can get 34% to 52% off the yearly plan prices. All of LifeLock’s costs are listed below.

Offers a Norton VPN and device protection add-on feature

LifeLock service subscribers have the option to bundle Norton 360 with the LifeLock plans (LifeLock Select). In addition to the LifeLock identity protection services, the bundle with Norton 360 includes security for your devices, antivirus protection, cloud backup storage on Windows, parental controls and a password manager.

Here’s a list of LifeLock’s pricing with Norton 360 included.

LifeLock free trial

If you’re unsure about buying LifeLock security, you can start with a 30-day free trial of any plan. Most other companies only offer a two-week trial or less.

On top of that, annual plans come with a 60-day money-back guarantee, in case you aren’t happy with your service.

Cons explained

Price increases after the first year

All LifeLock plans have a lower introductory price for the first year. After that, the cost of your LifeLock plan will go up. For example, the Standard plan for an individual starts at $89.99 for the first year and then goes up to $124.99 when the subscription renews for the following year.

Three-bureau credit monitoring only available with the most expensive plan

In order to get credit monitoring services for all three main bureaus (Equifax, Experian and TransUnion), you must purchase the Ultimate Plus plan, which is the most expensive tier. The LifeLock Standard and Advantage plans only monitor one credit bureau (Equifax). This will still help protect your identity but won’t give you the most detailed picture of your credit.

LifeLock Identity Theft Protection Plans

LifeLock offers three identity theft protection plan tiers: Standard, Advantage and Ultimate Plus. Each plan has a pricing scale based on your household size. For all tiers, you can purchase an individual plan for one adult, a family plan for two adults or a family plan for two adults and up to five children.

All plans come with 24/7 live member support, but the Ultimate Plus plan comes with priority support, meaning you can skip the line for minimal waiting. Additionally, all plans include U.S.-based identity restoration specialists.

To decide if LifeLock is the best identity protection service for you, here’s a breakdown of the differences between each plan tier.

Norton VPN and device protection can be added to any LifeLock plan for an additional $10 to $30 per year, depending on your plan.

LifeLock Family Plan

LifeLock has two family plans that can be applied to all tiers. One covers two adults, the other two adults and up to five children.

Family plans include child identity theft protection, among other benefits. LifeLock monitors your children’s Social Security numbers and financial accounts and reports any credit information attached to their identity.

LifeLock Financial Stability

NortonLifeLock, formerly a product of Symantec, merged with antivirus software company Avast in late 2022, forming the company Gen Digital. Gen Digital is the parent of major cybersecurity companies, including Norton, LifeLock, Avast, Avira, AVG and more.

Gen Digital received a Moody’s long-term rating of Ba2 and a “stable” outlook. The company’s Fitch credit rating is BB+ as of 1/22/2024.

LifeLock Identity Theft Protection Accessibility

LifeLock by Norton is available nationwide and is relatively easy to use. Here’s a look at its accessibility.

Availability

LifeLock is available across the U.S. and in other countries worldwide. It is a fully digital service, so you can sign up for a plan online.

Contact information

There are a few ways to get in touch with LifeLock customer service. Current customers have access to a member portal through LifeLock’s website, which you can use to pay a bill, check on alerts and find answers to your security questions.

LifeLock customer service number

You can also call LifeLock at its 24/7 customer helpline to ask questions or get help. The LifeLock phone number (1-800-416-0599) is the same for customers nationwide.

User experience

LifeLock provides customers with an online dashboard that is easy to navigate. When new users first login, they will be prompted to share personal information like credit card, bank account and driver’s license numbers. The more of this information you provide, the more likely LifeLock will be to detect threats to your identity.

LifeLock App

LifeLock gets a lot of praise for its user-friendly mobile app. With it, customers can access their accounts and check privacy monitoring services from their mobile devices. If a threat or suspicious activity is detected, LifeLock will alert you through the app. Customers can then respond right away to the activity alert and access Member Services immediately if needed.

Download the LifeLock app for iPhone.
Download the LifeLock app for Android.

LifeLock Customer Satisfaction

LifeLock generally receives positive customer reviews on most review sites. According to reviews, customers are overall happy with their services. Several reviewers note receiving timely alerts of suspicious activity and feeling protected. Some customers complain about the increased renewal price after the first subscription year. However, when you purchase a plan, you can view your introductory and renewal prices to compare the cost difference. Plans renew automatically.

How We Evaluated Lifelock Identity Theft Protection

We evaluated LifeLock based on the following factors:

• Variety of identity protection plan options
• Customer ratings
• Pricing and fees
• Additional offerings
• Financial strength
• Accessibility

Summary of Money's LifeLock Review

LifeLock by Norton is one of the most comprehensive and best identity theft protection services. It offers three plan levels and package deals for individuals, couples and families. You can get a lower introductory rate to save money on your first year of service but keep in mind that your price will increase upon renewal.

A LifeLock plan might be something to consider if you’re looking for a wide range of options for identity monitoring and reimbursement for identity theft. LifeLock offers a free 30-day trial, so you can always test it out to see if it’s the best identity protection service for your needs.