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By Jennifer Calfas
May 16, 2017
General Mills

Those who meticulously search for marshmallows in their bowls of Lucky Charms are now in luck.

General Mills announced Monday that it is giving away 10,000 boxes of Lucky Charms filled with only marshmallows. To win one of the limited-edition boxes, which will hit the shelves across the U.S. starting this month, customers must buy specially marked cereal boxes that include a 14-digit code.

Fans can then enter that code at MarshmallowOnly.com to see if they won.

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This is not the first time General Mills has created a marshmallow-only version of the cereal. In 2015, it released 10 boxes of the breakfast treat.

The cereal giant decided to bring back the marshmallow-only boxes as part of a larger sweepstakes due to demand from customers, according to Lucky Charms senior marketing manager Priscilla Zee.

“We were overwhelmed with calls, e-mails and tweets last year, asking for a box of our Lucky Charms marshmallows,” she said in a statement. “So this year we wanted to give them even more opportunities to win.”

If you don’t win one of the special boxes, there are other ways to get your fill of Lucky Charms marshmallows. In fact, Amazon sells an eight-pound bag of them for $41.50. (It also sells the much more manageable one-pound bag for $10.99.)

Advertiser Disclosure

The purpose of this disclosure is to explain how we make money without charging you for our content.

Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

Earning your trust is essential to our success, and we believe transparency is critical to creating that trust. To that end, you should know that many or all of the companies featured here are partners who advertise with us.

Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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