--- title: Why a Major Magazine Is Abandoning Print Ads Altogether description: As magazines grappled with fast-coming changes in the media business, the Rodale publication Prevention is getting rid of print ads. authors: - name: Denver Nicks url: https://money.com/author/denver-nicks/ at_money_since: 2015 articles: 60 covers: - Business - Banking - Career Advice - Credit Cards - Economy and Politics - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Pets - Retirement - Shopping - Taxes social: - https://x.com/DenverNicks - https://plus.google.com/105122198911201917932 former_staff: true published: '2016-04-04T14:38:35.000Z' modified: '2016-04-04T14:38:35.000Z' section: Business tags: - ad rates - Advertising - Industry - Media - New Yorker - prevention - pubdesk - publishing word_count: 305 canonical: https://money.com/prevention-rodale-print-ads/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Maria Rodale, CEO and chairman of Rodale Inc., speaks onstage at the American Magazine Media Conference at Grand Hyatt New York on February 2, 2016 in New York City.](https://img.money.com/2016/04/160404_em_prevention.jpg?crop=0px%2C16px%2C2100px%2C1182px&quality=85) *Maria Rodale, CEO and chairman of Rodale Inc.* Rodale Inc., the family-owned publishing dynasty that publishes titles such as *Men’s Health* and *Runner’s World*, plans to stop running print advertising in *Prevention*, the fitness and nutrition magazine. The takeaway for readers is a publication that's completely free of advertisements--as well as higher prices for subscriptions and copies at the newsstand. The radical step, set to go into effect with the July issue, comes in response to dwindling advertising revenue streams that have affected companies throughout the industry, [*The Wall Street Journal*](http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328) reports. Though *Prevention* sold 8.3% more ads in 2015 than in 2014, revenue from those ads was actually less than the year before. While ads are disappearing, the cost of reading *Prevention* will rise. Newsstand prices for *Prevention* have been increased, effective immediately, from $3.99 to $4.99, while annual subscription prices will double, to $48 beginning in July. “We’re walking away from revenue but we’re also walking away from a lot of expense,” says publishing heiress Maria Rodale, who inherited a controlling stake in the company from her father. “Let’s serve our readers and charge them for it.” Facing strong headwinds as a result of seismic social changes—from the decline in classifieds due to competition from the likes of Craigslist, to Internet distribution, where advertising tends to be cheaper, to changing advertising models—the entire publishing industry has been in massive flux for years. Sales at Rodale Inc. fell to between $300 and $350 million in 2015, down from more than $600 million in 2008. Rodale says leaving print ads behind will lead to savings in labor and production costs. [![Best college education image](https://content.money.com/wp-content/themes/money2018/img/college-site-banner-01.png)](https://best-colleges.time.com/money/search-colleges/?xid=cm-mcpTop200Widget) The total abandonment of print ads by *Prevention* is an unusual move but it isn’t the only title embarking on new strategies to keep the lights on. In January, Condé Nast-owned *New Yorker* magazine increased its print and digital subscription cost by 48%. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/prevention-rodale-print-ads/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Advertising", "item": "https://money.com/advertising/" }, { "@type": "ListItem", "position": 4, "name": "Why a Major Magazine Is Abandoning Print Ads Altogether" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/prevention-rodale-print-ads/#webpage", "url": "https://money.com/prevention-rodale-print-ads/", "name": "Why a Major Magazine Is Abandoning Print Ads Altogether", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-04-04T14:38:35.000Z", "mainEntity": { "@id": "https://money.com/prevention-rodale-print-ads/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/prevention-rodale-print-ads/#breadcrumb" }, "dateModified": "2016-04-04T14:38:35.000Z" }, { "@type": "Article", "headline": "Why a Major Magazine Is Abandoning Print Ads Altogether", "articleSection": "Business", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/04/160404_em_prevention.jpg?crop=0px%2C16px%2C2100px%2C1182px&quality=85", "width": 1012, "height": 569, "caption": "160404_EM_Prevention" } ], "author": [ { "@type": "Person", "name": "Denver Nicks", "url": "https://money.com/author/denver-nicks/", "@id": "https://money.com/author/denver-nicks/#author", "image": "https://img.money.com/2012/09/09_1165862081.jpg?quality=85&w=640&h=640&crop=1", "sameAs": [ "https://x.com/DenverNicks", "https://plus.google.com/105122198911201917932" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-04-04T14:38:35.000Z", "description": "As magazines grappled with fast-coming changes in the media business, the Rodale publication Prevention is getting rid of print ads.", "abstract": "As magazines grappled with fast-coming changes in the media business, the Rodale publication Prevention is getting rid of print ads.", "@id": "https://money.com/prevention-rodale-print-ads/", "inLanguage": "en-US", "dateModified": "2016-04-04T14:38:35.000Z", "wordCount": 305, "keywords": [ "ad rates", "Advertising", "Industry", "Media", "New Yorker", "prevention", "pubdesk", "publishing" ], "about": [ { "@type": "Thing", "name": "Business", "sameAs": [ "https://en.wikipedia.org/wiki/Business" ] }, { "@type": "Thing", "name": "Advertising", "sameAs": [ "https://en.wikipedia.org/wiki/Advertising" ] } ] } ] } ```