Best Small-Business Strategy
Merrick Morton—Open Road Films/Courtesy Everett Collection
Chef
This indie hit isn't just about food and family. It's also about how to promote your small business on social media—and how not to. High-powered chef Carl Casper (Jon Favreau) makes a big mistake after joining Twitter, losing his cool and firing off a series of obscenity-laced tweets at a famous restaurant blogger. After Carl loses his job, however, his son Percy uses savvier social media posts in a wildly successful effort to promote Carl's new venture, a Cuban sandwich truck.