---
title: AT&T Joins Others In Offering Unlimited Data Plan
description: AT&T's new unlimited data plan is officially available to all customers — not just DirecTV subscribers
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published: '2017-02-17T16:17:04.000Z'
modified: '2024-04-17T05:15:19.000Z'
section: Technology
tags:
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word_count: 139
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![NSA Use Of Phone Company Data Sparks Controversy](https://img.money.com/2017/02/att-unlimited.jpg)

AT&T's new unlimited phone plan is officially available to all customers. Now, any user can enroll for the plan rather than just subscribers to [AT&T-owned DirecTV](https://time.com/3971807/att-directv-merger-terms/), whom the option was limited to before.

The new plan includes unlimited talk, text and data on four lines for $180 a month, [according to an AT&T press release](http://about.att.com/story/unlimited_plan_for_wireless_and_directv_subscribers.html). Customers can also sign up for an individual line for $100 a month.

AT&T is the last of the "big four" to offer an updated unlimited plan following a series of announcements from rival companies over the past week. Verizon kicked things off [on Monday](https://money.com/verizon-unlimited-data-iphone7/) with a return to unlimited data since the company discontinued the option in 2011. T-Mobile [responded with an unlimited plan of its own](https://time.com/4669860/t-mobile-verizon-unlimited-data-plan-upgrade/) just a day later, followed by Sprint — whose plan [also went into effect on Friday](http://newsroom.sprint.com/news-releases/sprint-launches-best-unlimited-hd-plan-ever.htm?previousArticle=12438&nextArticle=12434&gotoArt=%2Fnews-releases%2Fsprint-launches-best-unlimited-hd-plan-ever.htm).

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