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By Ethan Wolff-Mann
March 28, 2016
Ben Affleck arrives for the European premiere of 'Batman V Superman: Dawn Of Justice' on March 22, 2016 in London.
Ben Affleck arrives for the European premiere of 'Batman V Superman: Dawn Of Justice' on March 22, 2016 in London.
Mike Marsland—WireImage

“Batman v Superman: Dawn of Justice” holds a rating of 29% positive on Rotten Tomatoes, which equates to 1.5 stars. This is a movie that the majority of viewers did not like. Yet the bad feedback hasn’t hurt box office performance.

So far, the movie has pulled in over $170 million in North America, more than the rest of the current box office chart combined.

Clearly, no one was much deterred from seeing Ben Affleck and Henry Cavill duke it out in the DC Comics universe. But why? Schadenfreude? Because it has Ben Affleck?

The Hollywood Reporter has a few theories, starting the perfect timing for the release of “Batman v Superman,” placed in a March doldrum. “Deadpool” had cooled off and nobody felt like visiting “10 Cloverfield Lane” or “Zootopia” after their initial surges. So without much else on the marquee, it makes sense that a botched Bruce Springsteen song-of-a-movie would slaughter every other option at the box office.

Read Next: Batman v Superman Is Slaying at the Box Office Even Though Critics Hated It

Additionally, the movie opened in North America and China simultaneously, allowing it to enjoy broader exposure. And while the negative chatter may have made people curious enough to go out and hate-watch, or put context to the “Sad Ben Affleck” meme that has racked up over 16 million views on YouTube, it probably didn’t take over social media in the same way in China to dissuade the masses.

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All of this adds up to the fact that the spectacle of “Batman v Superman” would just be something worth watching, no matter how bad—or potentially because it is so bad. Something this ridiculous is a spectacle, and as a box office expert told the Hollywood Reporter, having two incredibly iconic characters would make almost any film “critic-proof.”

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Our mission is to help people at any stage of life make smart financial decisions through research, reporting, reviews, recommendations, and tools.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

To find out more about our editorial process and how we make money, click here.

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