--- title: Burger King Escalates Cheap Fast Food Wars with 5 for $4 Deal description: Burger King, McDonald’s, Wendy's, Dair Queen, and others are in an all out war for the cheapest menu offerings. authors: - name: Denver Nicks url: https://money.com/author/denver-nicks/ at_money_since: 2015 articles: 60 covers: - Shopping - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Pets - Retirement - Taxes social: - https://x.com/DenverNicks - https://plus.google.com/105122198911201917932 former_staff: true published: '2016-01-05T15:37:27.000Z' modified: '2024-05-16T10:46:40.000Z' section: Shopping tags: - eating - Fast Food - Food - food chain - restaurants - value word_count: 254 canonical: https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Fast Food - hands hold a burger.](https://img.money.com/2016/01/502597386.jpg) The fight among fast-food chains over price-conscious customers is reaching a new intensity in January, as the big market players launch new promotions to lure people hungry for the cheapest possible deal. As [*USA Today*](http://www.usatoday.com/story/01/04/burger-king-heats-up-fast-food-cheap-deal-war-mcdonalds-wendys/78271360/) reported, Burger King begins a special promotion Tuesday, offering a five-item meal including a bacon cheeseburger, small french fries, small drink four-piece chicken nugget and a cookie for only $4. It seems like the deal is coming in direct response to similar low-price offerings from competitors, like Dairy Queen’s revamped $5 Buck Lunch, [including](http://www.businesswire.com/news/home/20160104006036/en/Dairy-Queen%C2%AE-System-Lighting-Grill-January) a BBQ bacon cheeseburger, fries, drink and a sundae, and Pizza Hut’s $5 Flavor Menu, with [choices](http://nrn.com/marketing/pizza-hut-expands-value-offerings-5-flavor-menu) including a medium one-topping pizza, boneless chicken wings, cookie, brownie, pasta, breadsticks and more all for $5 each. Big industry mover McDonald’s also recently announced it’s McPick 2 promo (two select items for $2 total) and Wendy’s began its 4 for $4 deals. While the race to the bottom among fast food purveyors is a fierce competition over customers seeking the cheapest options, the new offerings also amount to a subtle move away from deep-value offerings like Wendy’s and McDonald’s Dollar Menus. Fast food loves the foot traffic the Dollar Menu brings into the store, but some fear the $1 price point is so low it could be actually hurting overall revenue, as more customers order off the cheap menu. The new promotions are, in part, efforts to continue enticing customers seeking super-cheap deals while ensuring that they end up spending well over $1 at the cash register. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Food and Drink", "item": "https://money.com/food-and-drink/" }, { "@type": "ListItem", "position": 4, "name": "Burger King Escalates Cheap Fast Food Wars with 5 for $4 Deal" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/#webpage", "url": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/", "name": "Burger King Escalates Cheap Fast Food Wars with 5 for $4 Deal", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-01-05T15:37:27.000Z", "mainEntity": { "@id": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/#breadcrumb" }, "dateModified": "2024-05-16T10:46:40.000Z" }, { "@type": "Article", "headline": "Burger King Escalates Cheap Fast Food Wars with 5 for $4 Deal", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/01/502597386.jpg", "width": 594, "height": 396, "caption": "Fast Food - hands hold a burger." } ], "author": [ { "@type": "Person", "name": "Denver Nicks", "url": "https://money.com/author/denver-nicks/", "@id": "https://money.com/author/denver-nicks/#author", "image": "https://img.money.com/2012/09/09_1165862081.jpg?quality=85&w=640&h=640&crop=1", "sameAs": [ "https://x.com/DenverNicks", "https://plus.google.com/105122198911201917932" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2016-01-05T15:37:27.000Z", "description": "Burger King, McDonald’s, Wendy's, Dair Queen, and others are in an all out war for the cheapest menu offerings.", "abstract": "Burger King, McDonald’s, Wendy's, Dair Queen, and others are in an all out war for the cheapest menu offerings.", "@id": "https://money.com/cheap-fast-food-deals-burger-king-mcdonalds/", "inLanguage": "en-US", "dateModified": "2024-05-16T10:46:40.000Z", "wordCount": 254, "keywords": [ "eating", "Fast Food", "Food", "food chain", "restaurants", "value" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Food and Drink", "sameAs": [ "https://en.wikipedia.org/wiki/Food_and_Drink" ] } ] } ] } ```