--- title: When Dow 15,000 Looks Pretty Good description: A financial planner ponders the right advice for someone who wishes the stock market would fall further. authors: - name: Frank Paré url: https://money.com/author/frank-pare/ at_money_since: 2014 articles: 7 covers: - Investing - Career Advice - Education - Personal Finance former_staff: true published: '2016-02-12T11:30:04.000Z' modified: '2024-04-16T09:58:11.000Z' section: Investing tags: - bear market - financial advice - financial advisers - Financial Planning - Investing - stock market - stocks word_count: 484 canonical: https://money.com/falling-stock-market-advice/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![A trader works on the floor of the New York Stock Exchange (NYSE) in New York, on February 11, 2016. Global equities tumbled toward a bear market, with the Dow Jones Industrial Average plunging to 400 points, as financial markets signaled that investors have lost faith in central banks' ability to support the worldwide economy.](https://img.money.com/2016/02/160212_adv_marketperspective.jpg) *A trader works on the floor of the New York Stock Exchange (NYSE) in New York, on February 11, 2016. Global equities tumbled toward a bear market, with the Dow Jones Industrial Average plunging to 400 points, as financial markets signaled that investors have lost faith in central banks' ability to support the worldwide economy.* With U.S. markets off to a rough start this year, I'm getting the concerned calls and emails I usually get in such a downturn. Clients ask whether their investments are okay. Friends and relatives ask what they should do. Over the years, I’ve learned that my best response is usually a variation of the same advice: "This will pass, and eventually the market will come back." Recently, however, this advice didn’t fit the situation. I ran into a good friend of mine I hadn’t seen in a few years. After our initial pleasantries, she said that she *had* to come see me in order to discuss her retirement account. I immediately thought her portfolio values must have fallen with the recent downturn, so I asked what was happening with her investments. She didn't answer my question. Instead, she responded in a slightly raised voice as if asking me to confirm what she already knew: "The market is around 15,000, right?” I wasn’t sure of the exact close for the day, but I knew it wasn’t good. I asked her how much her portfolio was down. I assumed it had fallen a lot. **Read Next: [The Nasdaq is in Free Fall. Is Now the Time to Buy?](https://money.com/nasdaq-bear-market-stocks-investing/)** She wasn't invested in the market at all, she told me. She had sold everything during the last financial meltdown, when the market was at 8,000, and had never gotten back in. From her standpoint 15,000 was actually pretty good—had she stayed invested. That was *not* what I was expecting to hear and I definitely couldn’t say, "Don’t worry. The market will fall *back* to 8,000." It is often emotions that lead the average investor to make decisions to buy or sell, and it is frequently news headlines that drive their emotions. I’m sure we’ve all read studies on how the average investor's portfolio tends to underperform the market because people buy when the market is high and sell when it’s low. My friend was anecdotal evidence and now looking for guidance. As she shared her story, I was silently asking myself, "Is this a buying opportunity, or should she wait?" I couldn’t offer her any advice, because I didn’t know her goals or her timeframe. She sold in 2008 because something internal or someone else had told her, “Get out of the market now!” And that's how the damage was done. As my friend started to walk away, I felt a sense of urgency. I wanted to shout, "Get back in now!" I didn’t. Instead I said, "You need to come see me ASAP." \---------- *Frank Paré is a certified financial planner in private practice in Oakland, California. He and his firm, [PF Wealth Management Group](http://www.pfwealthgroup.com/), specialize in serving professional women in transition. Frank is currently on the board of the [Financial Planning Association](http://www.plannersearch.org/Pages/Home.aspx) and was a recipient of the FPA’s 2011 Heart of Financial Planning award.* ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/falling-stock-market-advice/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Investing", "item": "https://money.com/investing/" }, { "@type": "ListItem", "position": 3, "name": "Stocks", "item": "https://money.com/stocks/" }, { "@type": "ListItem", "position": 4, "name": "When Dow 15,000 Looks Pretty Good" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/falling-stock-market-advice/#webpage", "url": "https://money.com/falling-stock-market-advice/", "name": "When Dow 15,000 Looks Pretty Good", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2016-02-12T11:30:04.000Z", "mainEntity": { "@id": "https://money.com/falling-stock-market-advice/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/falling-stock-market-advice/#breadcrumb" }, "dateModified": "2024-04-16T09:58:11.000Z" }, { "@type": "Article", "headline": "When Dow 15,000 Looks Pretty Good", "articleSection": "Investing", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2016/02/160212_adv_marketperspective.jpg", "width": 2100, "height": 1400, "caption": "160212_ADV_MarketPerspective" } ], "author": [ { "@type": "Person", "name": "Frank Paré", "url": "https://money.com/author/frank-pare/", "@id": "https://money.com/author/frank-pare/#author", "image": "https://img.money.com/2014/05/140530_bio_author_pare.jpg?quality=85&w=190&h=190&crop=1" } ], "publisher": "https://money.com/#organization", "datePublished": "2016-02-12T11:30:04.000Z", "description": "A financial planner ponders the right advice for someone who wishes the stock market would fall further.", "abstract": "A financial planner ponders the right advice for someone who wishes the stock market would fall further.", "@id": "https://money.com/falling-stock-market-advice/", "inLanguage": "en-US", "dateModified": "2024-04-16T09:58:11.000Z", "wordCount": 484, "keywords": [ "bear market", "financial advice", "financial advisers", "Financial Planning", "Investing", "stock market", "stocks" ], "about": [ { "@type": "Thing", "name": "Investment", "sameAs": [ "https://en.wikipedia.org/wiki/Investment" ] }, { "@type": "Thing", "name": "Stock", "sameAs": [ "https://en.wikipedia.org/wiki/Stock" ] } ] } ] } ```