--- title: Nearly Identical Products Cost More When They're Marketed to Women description: A study shows that nearly identical items cost more when they're marketed to women rather than men. authors: - name: Denver Nicks url: https://money.com/author/denver-nicks/ at_money_since: 2015 articles: 60 covers: - Lifestyle - Banking - Business - Career Advice - Credit Cards - Economy and Politics - Housing - Identity Theft - Insurance - Investing - Loans - Personal Finance - Pets - Retirement - Shopping - Taxes social: - https://x.com/DenverNicks - https://plus.google.com/105122198911201917932 former_staff: true published: '2015-12-22T18:22:55.000Z' modified: '2015-12-22T18:22:55.000Z' section: Lifestyle tags: - equality - feminism - gender - prices - pubdesk - Retail - sexim word_count: 253 canonical: https://money.com/female-products-more-expensive/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![BF0835-001](https://img.money.com/2015/12/bf0835-001.jpg) Apparently pink is at a premium. As the [*Washington Post* reported](https://www.washingtonpost.com/news/wonk/wp/2015/12/22/women-really-do-pay-more-for-razors-and-almost-everything-else/?postshare=9121450801212504&tid=ss_tw), products marketed to women and girls cost an average of 7% more than nearly identical products marketed to men, according to a study of 800 products with both male and female versions conducted by the [New York City Department of Consumer Affairs](http://www1.nyc.gov/site/dca/partners/gender-pricing-study.page). For example, the study found that Target sold a Radio Flyer red scooter with two front wheels, plastic handlebars and a foot brake for $24.99. The same scooter—two front wheels, plastic handlebars and a foot brake—was listed for $49.99 in pink. Target changed the item prices after report was released last week, blaming the discrepancy on a “system error,” reports the *Washington Post*. But the retailer declined to clarify the cause of a number of other price discrepancies on gendered toys—like the Raskullz shark helmet aimed at boys ($14.99) and the Razkullz unicorn helmet marketed to girls ($27.99). The report found that the same phenomenon held true for other gendered items, like clothing, razors, and other personal grooming products, even when the products themselves are virtually identical. Differences in pricing for men and women is nothing new—a 1994 report produced by the State of California found that women pay about $1,351 annually for more for comparable services than men. And in some places it has been illegal for years—since 1998 in New York City, for example—to charge separate prices for men than women for the same services. But there is no federal law mandating gender pricing parity. \[[The Washington Post](https://www.washingtonpost.com/news/wonk/wp/2015/12/22/women-really-do-pay-more-for-razors-and-almost-everything-else/?postshare=9121450801212504&tid=ss_tw)\] ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/female-products-more-expensive/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Lifestyle", "item": "https://money.com/lifestyle/" }, { "@type": "ListItem", "position": 3, "name": "Health and Wellness", "item": "https://money.com/health-and-wellness/" }, { "@type": "ListItem", "position": 4, "name": "Nearly Identical Products Cost More When They're Marketed to Women" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/female-products-more-expensive/#webpage", "url": "https://money.com/female-products-more-expensive/", "name": "Nearly Identical Products Cost More When They're Marketed to Women", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-12-22T18:22:55.000Z", "mainEntity": { "@id": "https://money.com/female-products-more-expensive/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/female-products-more-expensive/#breadcrumb" }, "dateModified": "2015-12-22T18:22:55.000Z" }, { "@type": "Article", "headline": "Nearly Identical Products Cost More When They're Marketed to Women", "articleSection": "Lifestyle", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/12/bf0835-001.jpg", "width": 484, "height": 354, "caption": "BF0835-001" } ], "author": [ { "@type": "Person", "name": "Denver Nicks", "url": "https://money.com/author/denver-nicks/", "@id": "https://money.com/author/denver-nicks/#author", "image": "https://img.money.com/2012/09/09_1165862081.jpg?quality=85&w=640&h=640&crop=1", "sameAs": [ "https://x.com/DenverNicks", "https://plus.google.com/105122198911201917932" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-12-22T18:22:55.000Z", "description": "A study shows that nearly identical items cost more when they're marketed to women rather than men.", "abstract": "A study shows that nearly identical items cost more when they're marketed to women rather than men.", "@id": "https://money.com/female-products-more-expensive/", "inLanguage": "en-US", "dateModified": "2015-12-22T18:22:55.000Z", "wordCount": 253, "keywords": [ "equality", "feminism", "gender", "prices", "pubdesk", "Retail", "sexim" ], "about": [ { "@type": "Thing", "name": "Lifestyle", "sameAs": [ "https://en.wikipedia.org/wiki/Lifestyle" ] }, { "@type": "Thing", "name": "Health", "sameAs": [ "https://en.wikipedia.org/wiki/Health" ] } ] } ] } ```