--- title: Honda's Adorable Little SUV Is This Summer's Hottest New Car description: During the first two weeks Honda's new HR-V was on the market, an impressive 6,381 of the tiny crossover SUV were sold. That's triple the rate of any other model in its category during its introduction to the public. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Shopping - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Taxes - Technology social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2015-06-16T16:51:50.000Z' modified: '2015-06-16T16:51:50.000Z' section: Shopping tags: - Automakers - Autos - fuel efficiency - Gas - honda - pubdesk - suvs word_count: 271 canonical: https://money.com/hondas-hrv-sales/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![150616_EM_HondaHRV](https://img.money.com/2015/06/150616_em_hondahrv.jpg) *2016 Honda HR-V* Honda's brand new [HR-V](http://automobiles.honda.com/hr-v/), a subcompact SUV that's taller than the Honda Fit compact and smaller than big sister crossover CR-V, has only been available for purchase for a few weeks. But during the last two weeks of May—the model's first two weeks on the market—an impressive 6,381 HR-Vs were sold. That's triple the amount that any other automaker has achieved with a new model in the tiny SUV category, [*Bloomberg*](http://www.bloomberg.com/news/articles/2015-06-15/this-tiny-suv-just-made-the-biggest-splash-in-the-u-s-) reported, and Honda hit this sales mark without even launching an advertising campaign for the vehicle. Honda sees the HR-V, which starts under $20,000 and gets 35 mpg on the highway, as the perfect vehicle for a broad swath of consumers, no matter if gas prices rise, fall, or stay flat. “This is a small crossover that people will look at as the ultimate hedge against everything,” John Mendel, executive vice president of Honda’s U.S. sales unit, told Bloomberg. “I think, personally, the car is going to be a home run, but we’ll bear that out over some time.” Before the HR-V arrived at Honda dealers, some analysts expressed concern that the new model would simply tempt customers away from purchasing the larger, pricier CR-V, which has a sticker price starting roughly $4,000 higher. According to Honda, however, one-third of HR-V buyers haven't been Honda customers in the past, and CR-V sales have remained strong even with its smaller, cheaper sibling on the market. “\[We’ve been asked\]: Was this going to cannibalize it? Well, we sold exactly what we did with CR-V last year, which was well over 30,000 units, so no cannibalization there,” Honda's Mendel explained to [*Wards Auto*](http://wardsauto.com/north-america/one-third-early-hr-v-buyers-new-honda). ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/hondas-hrv-sales/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Shopping", "item": "https://money.com/shopping/" }, { "@type": "ListItem", "position": 3, "name": "Vehicles", "item": "https://money.com/vehicles/" }, { "@type": "ListItem", "position": 4, "name": "Honda's Adorable Little SUV Is This Summer's Hottest New Car" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/hondas-hrv-sales/#webpage", "url": "https://money.com/hondas-hrv-sales/", "name": "Honda's Adorable Little SUV Is This Summer's Hottest New Car", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2015-06-16T16:51:50.000Z", "mainEntity": { "@id": "https://money.com/hondas-hrv-sales/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/hondas-hrv-sales/#breadcrumb" }, "dateModified": "2015-06-16T16:51:50.000Z" }, { "@type": "Article", "headline": "Honda's Adorable Little SUV Is This Summer's Hottest New Car", "articleSection": "Shopping", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2015/06/150616_em_hondahrv.jpg", "width": 2100, "height": 1400, "caption": "150616_EM_HondaHRV" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2015-06-16T16:51:50.000Z", "description": "During the first two weeks Honda's new HR-V was on the market, an impressive 6,381 of the tiny crossover SUV were sold. That's triple the rate of any other model in its category during its introduction to the public.", "abstract": "During the first two weeks Honda's new HR-V was on the market, an impressive 6,381 of the tiny crossover SUV were sold. That's triple the rate of any other model in its category during its introduction to the public.", "@id": "https://money.com/hondas-hrv-sales/", "inLanguage": "en-US", "dateModified": "2015-06-16T16:51:50.000Z", "wordCount": 271, "keywords": [ "Automakers", "Autos", "fuel efficiency", "Gas", "honda", "pubdesk", "suvs" ], "about": [ { "@type": "Thing", "name": "Shopping", "sameAs": [ "https://en.wikipedia.org/wiki/Shopping" ] }, { "@type": "Thing", "name": "Vehicle", "sameAs": [ "https://en.wikipedia.org/wiki/Vehicle" ] } ] } ] } ```