--- title: J. Crew Will Sell Clothes in Nordstrom description: The brand is likely looking to capitalize on the success of its sister brand, Madewell, which is already sold in select Nordstroms. authors: - name: Alicia Adamczyk url: https://money.com/author/alicia-adamczyk/ at_money_since: 2015 articles: 201 covers: - Business - Banking - Career Advice - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Personal Finance - Retirement - Shopping - Taxes - Technology social: - https://x.com/aliciaadamczyk former_staff: true published: '2016-08-29T19:20:25.000Z' modified: '2016-08-29T19:20:25.000Z' section: Business tags: - J. Crew - Nordstrom - pubdesk - Retail word_count: 223 canonical: https://money.com/j-crew-will-sell-clothes-in-nordstrom/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![J. Crew Group Inc. Stores Open In Hong Kong](https://img.money.com/2016/08/gettyimages-492850579.jpg) *A woman poses for a photograph with a bag outside of J. Crew Group Inc.'s new women's store inside the International Finance Centre (IFC) mall in Hong Kong, China, on Thursday, May 22, 2014. J. Crew, the retail chain that opened its first Asian stores today, plans to expand its international push with outlets in continental Europe and will be scouting for locations in Paris. Photographer: Brent Lewin/Bloomberg via Getty Images* Bemoaning the state of women's clothing at some of the largest retailers has become something of a trend article in and of itself: Pieces [don't fit](http://www.wsj.com/articles/dear-j-crew-what-happened-to-us-we-used-to-be-so-close-1432661954); they're made of [lesser-quality materials](https://www.washingtonpost.com/news/business/wp/2016/03/08/beware-anthropologie-you-could-be-the-next-j-crew/) than in the past; the [styles](http://www.businessinsider.com/whats-wrong-with-j-crew-2015-7) are [ridiculous](https://www.washingtonpost.com/posteverything/wp/2016/08/26/why-are-sales-suffering-at-so-many-womens-stores-they-made-bad-clothes/); and no one wants to pay [$298 for a sweater](https://thehairpin.com/an-open-letter-to-jenna-lyons-23c9b5c9c771#.d3toha4x3) that's not designer (or pay full-price for anything when they're accustomed to sales). J. Crew is often held up as the poster child for where things went wrong. The store that once sold quality basics that working women wanted to invest in has seen precipitous declines in sales year after year. Long-time customers are saying good-bye, blaming inferior quality and strange cuts. "Dear J.Crew, What Happened to Us? We Used to Be So Close," [writes](http://www.wsj.com/articles/dear-j-crew-what-happened-to-us-we-used-to-be-so-close-1432661954) Elizabeth Holmes, a retail reporter and critic for the *Wall Street Journal.* Now, the retailer is hoping to turn around sluggish sales—in the first quarter of 2016, [sales fell 6%](http://www.prnewswire.com/news-releases/jcrew-group-inc-announces-first-quarter-2016-results-300275019.html?tc=eml_cleartime)—by selling its wares in Nordstrom stores, [Bloomberg](http://www.bloomberg.com/news/articles/2016-08-29/j-crew-to-sell-clothes-through-nordstrom-as-brand-seeks-revival) reports. A line of clothing will hit 16 Nordstrom locations on Sept. 12, and will be sold on the department store's website. The brand is likely looking to capitalize on the success of its sister brand, Madewell, which is already sold in select Nordstroms. Nordstrom has other high-profile brand partnerships, including with Topshop. Here's another strategy: design clothes women actually want to wear. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/j-crew-will-sell-clothes-in-nordstrom/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Business", "item": "https://money.com/business/" }, { "@type": "ListItem", "position": 3, "name": "Retail", "item": "https://money.com/retail/" }, { "@type": "ListItem", "position": 4, "name": "J. 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