---
title: You Can Finally Buy This Beloved Discount Cosmetics Line in Stores
description: Sephora announced it will start stocking its shelves with ColourPop cosmetics, the online makeup sensation, in November.
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published: '2017-08-10T16:05:10.000Z'
modified: '2024-04-17T06:33:53.000Z'
section: Shopping
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> **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/).

![sephora colourpop makeup affordable sell in stores](https://img.money.com/2017/08/sephora-colourpop-makeup-affordable-sell-in-stores.jpg)
*Sephora will begin selling ColourPop cosmetics on its shelves.*

Sephora will soon [start selling a popular makeup](https://www.today.com/style/colourpop-sephora-coming-stores-fall-t114890) with a very affordable price tag.

The retailer announced it will be stocking its shelves with ColourPop [cosmetics](https://money.com/tag/cosmetics/) — the online makeup sensation that sells its popular liquid lipsticks for $6 — in November. The move marks the first time [Sephora](http://motto.time.com/4671327/sephora-concealer-popular/) will carry [bargain beauty products](https://money.com/women-disposable-income/) that are on par with drugstore brand prices.

ColourPop has garnered a massive following in the three years since it launched, and users who need to guess their shades online have been clamoring for the product to come to brick-and-mortar stores, [*WWD* reports](http://wwd.com/beauty-industry-news/color-cosmetics/colourpop-to-enter-sephora-10957414/). The company said teaming up with Sephora will help grow the brand.

"This is not simply a distribution play for ColourPop," John Nelson, CEO and co-founder of ColourPop's parent company Seed Beauty, told *WWD*. "Instead, we are looking to disrupt the traditional brand and retailer model by taking collaboration, innovation and speed to the next level. Sephora shares our vision."

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A Sephore executive told *WWD* that ColourPop has been among "top brand requests" that customers have made to the store.

ColourPop will start releasing products exclusively for Sephora shoppers, [Refinery29 reports,](http://www.refinery29.com/2017/08/166659/sephora-colourpop-cosmetics-launch-fall-2017) but is not planning on raising its prices,

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