What Has the World Come to When Dunkin' Goes Dark and Guinness Goes Light?
Guinness, Starbucks, Wal-Mart, and Dunkin' Donuts are trying to win over ne...
Guinness, Starbucks, Wal-Mart, and Dunkin' Donuts are trying to win over new customers by taking a sharp break from their core mission. They should be worried about alienating their core customers in the process.