---
title: Amazon Is Dominating Competitors and Flooding College Mailrooms
description: A new survey about online shopping says more than twice the shoppers head to Amazon over the Google search bar.
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published: '2015-10-06T18:26:57.000Z'
modified: '2015-10-06T18:26:57.000Z'
section: Education
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word_count: 212
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![US Postal Service Experiences Busiest Day Of The Year As Holidays Approach](https://img.money.com/2015/10/amazon-domination.jpg)

It's not surprising to hear that Amazon is dominating e-commerce, but a new survey from e-commerce startup [BloomReach](http://bloomreach.com/) quantifies the e-retailer giant's domination.

According to the 2,000 people surveyed, 44% said they turn to Amazon first when they're interested in buying something. Since 21% of people Google the product first, that means Amazon beats every other retailer *combined* by 10 percentage points as the knee-jerk place to inquire about a product. This is not a good outlook for competitors. Or Google, for that matter, since selling ads off product searches is lucrative.

[Re/code's Jason Del Rey noted](http://recode.net/2015/10/05/amazon-is-absolutely-eviscerating-other-retailers-online-new-survey-shows/) that a study conducted in 2012 estimated that Amazon's dominance in e-retail wasn't quite as complete—with "only" a 30% plurality of market share of first-stops for customers. Still, he observed that the findings of the new study sound quite believable given Amazon's huge momentum thanks to Amazon Prime and its free two-day shipping.

In addition to steamrolling the e-commerce (and, of course, brick and mortar stores), Amazon is apparently also putting the hurt on colleges. According to the [University of Connecticut's student newspaper](http://dailycampus.com/stories/2015/9/18/student-amazon-orders-flood-on-campus-mailrooms), the campus mailroom is flooded with 3,000 packages a day, most presumably sent by Amazon. The situation has required student employees to work deep into the night to handle the immense volume.

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