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By Brad Tuttle
January 8, 2018
A Dunkin' Donuts location in Los Angeles, California.
A Dunkin' Donuts location in Los Angeles, California.
Bloomberg—Bloomberg via Getty Images

A few short months after Dunkin’ Donuts eliminated a dozen doughnut flavors at thousands of stores around the country, the fast food chain is slashing its menu in the heart of Dunkin’ Donuts country—New England and upstate New York.

Dunkin’ Donuts has been simplifying its menu in select locations for months, and starting on Monday stores in the Northeast are removing these 10 items, according to Boston.com:

• Turkey Cheddar Bacon Sandwich
• Ham & Cheddar Sandwich
• Tuna Salad Sandwich
• Chicken Salad Sandwich
• Big N’ Toasted Breakfast Sandwich
• Angus Steak & Egg Breakfast Sandwich
• Strawberry Banana and Tropical Mango Smoothies
• Peach, Caramel, and Mocha unsweetened flavor shots
• Some optional muffin, bagel and cream cheese selections
• Flatbread

By March, these items will be eliminated from Dunkin’ Donut stores nationwide. The tweaked menu is part of an ongoing effort to streamline the chain’s operations. A statement from Dunkin’ Donuts said that the smaller new menu will result in “faster, more accurate service and a more consistent consumer experience from store to store.”

Over the years, the company had periodically expanded its menu beyond the doughnuts-and-coffee core, in particular by adding sandwiches with the goal of attracting customers during the lunch and afternoon hours.

The company has long sought to be considered in the same league as McDonald’s and Subway, rather than just in competition with the likes of Starbucks and Krispy Kreme Doughnuts. Last summer, Dunkin’ even removed “Donuts” from the name of some stores, in an effort to reposition itself as a specialist in more than just doughnuts.

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Our content is free because our partners pay us a referral fee if you click on links or call any of the phone numbers on our site. If you choose to interact with the content on our site, we will likely receive compensation. If you don't, we will not be compensated. Ultimately the choice is yours.

Opinions are our own and our editors and staff writers are instructed to maintain editorial integrity, but compensation along with in-depth research will determine where, how, and in what order they appear on the page.

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