--- title: Here’s Where Investors Plan to Put More Money in the Early Days of the Bull Market description: As the bull market continues, 23% of investors are planning to put more money towards tech stocks, according to a new survey from eToro. authors: - name: Sarah Hansen role: Senior Writer url: https://money.com/author/sarah-hansen/ bio: Sarah Hansen is a senior writer at Money covering all things personal finance. Previously, she covered economic policy and capital markets on the breaking news desk at Forbes. education: Northwestern University, New York University at_money_since: 2021 articles: 347 covers: - Economy and Politics - Banking - Business - Career Advice - Credit - Credit Cards - Education - Health and Wellness - Housing - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Professional Services - Retirement - Shopping - Taxes social: - https://www.linkedin.com/in/sarah-m-hansen/ former_staff: true editors: - name: Mallika Mitra role: Contributing Editor url: https://money.com/author/mallika-mitra/ bio: Mallika Mitra is a contributing editor for Money, based in Chicago. She has covered investing and retirement for seven years and her work has appeared in CNBC, Bloomberg, Kiplinger, AARP, Barron’s, Bankrate, The Daily Upside, ETF.com, The Bond Buyer, PLANADVISER, PLANSPONSOR and Investopedia. education: Craig Newmark Graduate School of Journalism at CUNY Kalamazoo College at_money_since: 2020 articles: 395 covers: - Economy and Politics - Banking - Business - Career Advice - Credit - Credit Cards - Debt - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes - Technology also_seen_in: - CNBC - Bloomberg - Kiplinger - Barron's - Bankrate - WGN-TV - CBS News Radio - This Morning With Gordon Deal - Everyone's Talkin' Money social: - https://twitter.com/mitra_mallika - https://www.linkedin.com/in/mallika-mitra-4577a386/ published: '2023-06-28T20:13:10.000Z' modified: '2024-01-10T14:58:32.000Z' section: Economy and Politics tags: - News - stocks word_count: 375 canonical: https://money.com/investors-turn-to-tech-stocks-during-bull-market/ type: NewsArticle source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Photo illustration of a person investing in tech stocks](https://img.money.com/2023/06/Investing-Bull-Market-Investors-Plan-Tech-Financial-Services.jpg?crop=0px%2C225px%2C2880px%2C1620px&quality=85) As stocks keep climbing, some investors are considering putting more money towards high-flying tech companies — or ditching holdings in sectors like real estate. That's according to new [survey data](https://www.etoro.com/en-us/news-and-analysis/latest-news/press-release/u-s-retail-investors-see-wealth-building-opportunities-as-the-market-rallies/) from online brokerage eToro, which shows how investors are adjusting their portfolios in the early days of the rally. The [S&P 500](https://money.com/how-to-invest-in-sp500/) index entered a [new bull market](https://money.com/stocks-are-in-bull-market-will-it-last/) earlier this month, giving investors some [reason for optimism](https://money.com/stocks-could-rise-second-half-of-year/). ## Investors are turning to tech stocks Of the 10,000 investors across 13 countries surveyed in June, 23% said they plan on increasing their investments in the tech sector in the coming months. That’s not too surprising: [Tech stocks](https://money.com/can-tech-stocks-keep-driving-the-market-rally/) are outperforming the broader market by a large margin. Another 12% of respondents said they plan on increasing their investments in financial services stocks. On the other hand, 15% of investors said they planned to reduce their holdings in real estate stocks, which have struggled amid a [difficult housing market](https://money.com/number-homes-for-sale-record-low/), while 14% said they plan to move away from consumer discretionary stocks (like casinos and restaurants). The firm says older investors are leading the retreat from these two sectors. Roughly 90% of investors surveyed plan to keep investing over the next three months. Despite investors’ confidence in the bull market, Callie Cox, eToro’s U.S. investment analyst, said in a press release accompanying the survey that “there are still signs of growth slowing.” While the general rule of thumb for a bull market is a 20% rise from the previous low, it’s worth remembering that there’s no official entity that determines whether stocks have entered that state or whether they’ll remain there. Experts [warn](https://money.com/can-tech-stocks-keep-driving-the-market-rally/) that the market is facing plenty of challenges, including dwindling consumer savings and shaky corporate earnings. The big question is whether stocks can move past those challenges to keep rising. “It's not necessarily a bad time to stay in the market,” Angelo Kourkafas, an investment strategist at Edward Jones, [previously told Money](https://money.com/can-tech-stocks-keep-driving-the-market-rally/), “but at the same time, there are some headwinds." [AI Stocks Are on a Tear — and Experts Say It’s Not a Bubble](https://money.com/are-ai-stocks-in-a-bubble/) [History Suggests Stocks Could Keep Rising in the Second Half of 2023](https://money.com/stocks-could-rise-second-half-of-year/) [Study Shows People Who Work Hard May Be Bad Investors](https://money.com/people-work-hard-bad-investors-study/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/investors-turn-to-tech-stocks-during-bull-market/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Economy and Politics", "item": "https://money.com/economy-and-politics/" }, { "@type": "ListItem", "position": 3, "name": "Stock Market", "item": "https://money.com/stock-market/" }, { "@type": "ListItem", "position": 4, "name": "Here’s Where Investors Plan to Put More Money in the Early Days of the Bull Market" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/investors-turn-to-tech-stocks-during-bull-market/#webpage", "url": "https://money.com/investors-turn-to-tech-stocks-during-bull-market/", "name": "Here’s Where Investors Plan to Put More Money in the Early Days of the Bull Market", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2023-06-28T20:13:10.000Z", "mainEntity": { "@id": "https://money.com/investors-turn-to-tech-stocks-during-bull-market/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/investors-turn-to-tech-stocks-during-bull-market/#breadcrumb" }, "dateModified": "2024-01-10T14:58:32.000Z" }, { "@type": "NewsArticle", "headline": "Here’s Where Investors Plan to Put More Money in the Early Days of the Bull Market", "articleSection": "Economy and Politics", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2023/06/Investing-Bull-Market-Investors-Plan-Tech-Financial-Services.jpg?crop=0px%2C225px%2C2880px%2C1620px&quality=85", "width": 1012, "height": 569, "caption": "Investing-Bull-Market-Investors-Plan-Tech-Financial-Services" } ], "author": [ { "@type": "Person", "name": "Sarah Hansen", "url": "https://money.com/author/sarah-hansen/", "@id": "https://money.com/author/sarah-hansen/#author", "description": "Sarah Hansen is a senior writer at Money covering all things personal finance. 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