--- title: Why StubHub Is Tacking on Ticket Fees Again description: Less than two years after StubHub opted for an "all-in" pricing approach, the ticket resaler says it's moving back to last-minute fees. authors: - name: Katy Osborn url: https://money.com/author/katy-osborn/ at_money_since: 2015 articles: 28 covers: - Shopping - Business - Career Advice - Economy and Politics - Housing - Insurance - Investing - Lifestyle - Personal Finance - Taxes - Technology social: - https://x.com/whtkatydid former_staff: true published: '2015-09-01T16:57:42.000Z' modified: '2015-09-01T16:57:42.000Z' section: Shopping tags: - Entertainment - pubdesk - Sports word_count: 265 canonical: https://money.com/stubhub-fees-all-in-ticket-prices/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![stubhub-pricing](https://img.money.com/2015/09/stubhub-pricing.jpeg) Less than two years ago, StubHub opted for an "all-in" pricing structure, in which tickets for concerts and sporting events are listed at the true price paid by consumers, including all fees. The standard among ticket resellers, meanwhile, was to list base prices to tickets, to which a range of fees was added at the last minute, when the consumer was ready to pay. At the time, [StubHub boasted](http://consumerist.com/2014/01/22/stubhub-announces-new-all-in-pricing-the-listed-ticket-price-you-see-is-what-youll-pay/) about the transparency of its all-in pricing: "On StubHub, you’ll see the final price right when you hit the site. Nothing more will be added to your cost. Not even delivery charges." On Tuesday, however, StubHub announced that it will shift back to the previous model of listing lower prices and adding 15% to 17% in fees right before checkout, [*The Wall Street Journal* reports](http://www.wsj.com/articles/stubhub-gets-out-of-all-in-pricing-1441065436). The reason for the reversal appears to be that all-in pricing, while seemingly more refreshing and less confusing, was a failure, bearing the blame for a [major hit to sales](http://www.wsj.com/articles/SB10001424052702303949704579459902559659002) at StubHub. The move comes after a brief testing period in which StubHub randomly divided its customers into two groups, showing one group "all-in" prices and the other prices before checkout fees. The latter category resulted in substantially higher sales, StubHub President Scott Cutler told the *WSJ*. Customers may say they crave greater price transparency, but their buying habits don't show it. There will be one key difference between the old fee pricing system and the new one, effective Tuesday: Visitors will be still be able to view "all-in" prices through a preferences menu. 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