--- title: Walmart Is Getting Into Craft Beer Now description: Walmart is selling craft beer brewed by Trouble Brewery, in Rochester, New York, available in almost half the chain's stores nationwide. authors: - name: Ethan Wolff-Mann url: https://money.com/author/ethan-wolff-mann/ at_money_since: 2015 articles: 160 covers: - Business - Banking - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Housing - Identity Theft - Insurance - Investing - Lifestyle - Personal Finance - Professional Services - Shopping - Taxes - Technology social: - https://x.com/ewolffmann former_staff: true published: '2016-06-03T21:52:35.000Z' modified: '2024-05-16T11:16:26.000Z' section: Business tags: - Beer - Craft Beer - Food & Drink - pubdesk - Wal-Mart word_count: 220 canonical: https://money.com/walmart-is-getting-into-craft-beer-now/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![Inside A Wal-Mart Store Ahead Off Earns](https://img.money.com/2016/06/gettyimages-156385615.jpg) *The beer aisle of Wal-Mart has been stocked with private-label craft beers.* It seems Walmart is going through some kind of midlife puberty. On Friday, the company announced that it was teaming up with Uber and Lyft for grocery delivery and [preparing a test of drones to keeps tabs on warehouse inventory](https://money.com/walmart-drones-uber-lyft/). Now it looks like the retail giant is also getting into beer. According to [The Street](https://www.thestreet.com/story/13595244/1/is-walmart-looking-to-dethrone-budweiser-as-king-of-beers.html), Walmart has been stocking fridges in 2,200 of its 4,600 stores nationwide with private-label craft brews. For the past few months, Walmart has been selling 12-packs of private-label beers for $13. These aren't simply Bud knockoffs; they're craft-style beers with names like Cat's Away IPA, After Party Pale Ale, Red Flag Amber, and 'Round Midnight Belgian White. The private-label beers are brewed by [Trouble Brewery](http://troublebrewing.ie/) in Rochester, New York, which has now likely lost all its street cred with craft brewers. (Not that it cares, if we had to guess.) "We want to bring craft beer to the masses," Al Dominguez, Walmart's SVP of alcoholic beverages told *The Street,* which tried the beer and said it was "tasty and comparable in quality to many craft beers." Walmart's strategy comes at a time where many big beer brands are eager to muscle in on the popularity of craft beer, sales of which has doubled in the past five years. 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