--- title: Apple Just Cut the Prices of Some iPhones by $100 description: Apple introduced the $999 iPhone X yesterday, but also quietly cut $50 to $100 off prices for the iPhone SE, iPhone 6s, and iPhone 7. authors: - name: Brad Tuttle role: Senior Editor url: https://money.com/author/brad-tuttle/ bio: Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals. education: Columbia University School of Journalism, MS at_money_since: 2014 articles: 366 covers: - Technology - Banking - Business - Career Advice - Credit - Credit Cards - Economy and Politics - Education - Health and Wellness - Housing - Identity Theft - Insurance - Investing - Lifestyle - Loans - Mortgages - Personal Finance - Pets - Professional Services - Retirement - Shopping - Taxes social: - https://twitter.com/bradrtuttle - https://linkedin.com/in/brad-tuttle-834b225 former_staff: true published: '2017-09-13T14:08:54.000Z' modified: '2024-04-17T06:48:44.000Z' section: Technology tags: - Apple - deals - shop money - Smartphones - Tech - Tech word_count: 269 canonical: https://money.com/apple-iphone-cheap-price-cut/ type: Article source: structured-blocks --- > **Disclosure:** We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. [Learn more](https://money.com/page/disclaimer/). ![An employee scans a new Apple Inc. iPhone 6s Plus at an Apple store in Palo Alto, California, on Sept. 25, 2015.](https://img.money.com/2017/09/170913-apple-iphone-price-cuts.jpg) *An employee scans a new Apple Inc. iPhone 6s Plus at an Apple store in Palo Alto, California, on Sept. 25, 2015.* At Apple's [10th anniversary iPhone event](https://time.com/4935672/apple-10th-anniversary-iphone/) yesterday, most of the attention was showered on the new [iPhone X](https://www.apple.com/iphone-x/), which comes with ground-breaking features like an edge-to-edge screen, facial recognition ID—and a price tag of a whopping $999. Somewhat lost in the [excitement over the fancy iPhone X](https://time.com/4938371/iphone-8-iphone-x-memes/) is the fact that some of Apple's iPhones instantly became cheaper yesterday as well. Here are the iPhones that just got price cuts: • [iPhone SE](https://www.apple.com/shop/buy-iphone/iphone-se) now costs $349 ($50 less) • [iPhone 6s](https://www.apple.com/shop/buy-iphone/iphone6s) now starts at $449 ($100 less) • [iPhone 6s Plus](https://www.apple.com/shop/buy-iphone/iphone6s) now starts at $549 ($100 less) • [iPhone 7](https://www.apple.com/shop/buy-iphone/iphone-7) now starts at $549 ($100 less) • [iPhone 7 Plus](https://www.apple.com/shop/buy-iphone/iphone-7) now starts at $669 ($100 less) Apple tends to introduce price cuts for older iPhones like clockwork. Every time the tech company rolls out the latest new iPhone model, it simultaneously slashes prices on the older devices in order to entice buyers to snatch up the inventory that remains. At almost exactly this time one year ago, Apple [dropped prices on iPhones](https://money.com/best-deals-old-iphones-used-refurbished-apple/) that had made splashes as the hottest new devices one or two years prior. Bear in mind that the prices listed above are those available for unlocked iPhones sold directly by Apple. Shoppers can often pay far less by going to another retailer and purchasing a deal tied to a wireless provider. Walmart, for instance, has the [iPhone SE on sale for $129](https://www.walmart.com/ip/Straight-Talk-Apple-iPhone-SE-32GB-Prepaid-Smartphone-Space-Gray/497984946) (down from $199 normally) for customers who buy into its Straight Talk prepaid wireless service. [Best Buy](https://www.bestbuy.com/site/at-t-prepaid-apple-iphone-se-4g-lte-with-32gb-memory-prepaid-cell-phone-space-gray/5792701.p?skuId=5792701), meanwhile, is selling the iPhone SE for $140 ($200 normally) for customers opting for a prepaid AT&T plan. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://money.com/apple-iphone-cheap-price-cut/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://money.com" }, { "@type": "ListItem", "position": 2, "name": "Technology", "item": "https://money.com/technology/" }, { "@type": "ListItem", "position": 3, "name": "Smart Watches", "item": "https://money.com/smart-watches/" }, { "@type": "ListItem", "position": 4, "name": "Apple Just Cut the Prices of Some iPhones by $100" } ] }, { "@type": "WebSite", "@id": "https://money.com/#website", "url": "https://money.com", "name": "Money", "publisher": { "@id": "https://money.com/#organization" } }, { "@type": "WebPage", "@id": "https://money.com/apple-iphone-cheap-price-cut/#webpage", "url": "https://money.com/apple-iphone-cheap-price-cut/", "name": "Apple Just Cut the Prices of Some iPhones by $100", "isPartOf": { "@id": "https://money.com/#website" }, "datePublished": "2017-09-13T14:08:54.000Z", "mainEntity": { "@id": "https://money.com/apple-iphone-cheap-price-cut/" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://money.com/apple-iphone-cheap-price-cut/#breadcrumb" }, "dateModified": "2024-04-17T06:48:44.000Z" }, { "@type": "Article", "headline": "Apple Just Cut the Prices of Some iPhones by $100", "articleSection": "Technology", "image": [ { "@type": "ImageObject", "url": "https://img.money.com/2017/09/170913-apple-iphone-price-cuts.jpg", "width": 4000, "height": 2670, "caption": "170913-apple-iphone-price-cuts" } ], "author": [ { "@type": "Person", "name": "Brad Tuttle", "url": "https://money.com/author/brad-tuttle/", "@id": "https://money.com/author/brad-tuttle/#author", "description": "Brad Tuttle is a former senior editor at Money with over 10 years’ experience covering a vast number of personal finance topics, including careers, cars, travel, budgeting, investing, insurance, credit cards, consumer psychology, real estate, banking, and shopping and deals.\r\n\r\n", "image": "https://img.money.com/2014/01/Brad-Tuttle.png?w=226&h=247&crop=1", "alumniOf": "Columbia University School of Journalism, MS", "sameAs": [ "https://twitter.com/bradrtuttle", "https://linkedin.com/in/brad-tuttle-834b225" ] } ], "publisher": "https://money.com/#organization", "datePublished": "2017-09-13T14:08:54.000Z", "description": "Apple introduced the $999 iPhone X yesterday, but also quietly cut $50 to $100 off prices for the iPhone SE, iPhone 6s, and iPhone 7.", "abstract": "Apple introduced the $999 iPhone X yesterday, but also quietly cut $50 to $100 off prices for the iPhone SE, iPhone 6s, and iPhone 7.", "@id": "https://money.com/apple-iphone-cheap-price-cut/", "inLanguage": "en-US", "dateModified": "2024-04-17T06:48:44.000Z", "wordCount": 269, "keywords": [ "Apple", "deals", "shop money", "Smartphones", "Tech", "Tech" ], "about": [ { "@type": "Thing", "name": "Technology", "sameAs": [ "https://en.wikipedia.org/wiki/Technology" ] }, { "@type": "Thing", "name": "Smartwatch", "sameAs": [ "https://en.wikipedia.org/wiki/Smartwatch" ] } ] } ] } ```