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Published: Nov 23, 2018 5 min read
Old Navy 2017 Black Friday Shopping
Stores like Old Navy have 40% to 50% off everything on Black Friday, for in-store and online shoppers alike.
Monica Schipper—Getty Images for Old Navy
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Black Friday is loaded with deals on TVs, Instant Pots, electronics and tech, and much, much more. But sifting through the crowded store aisles loaded with deals at Walmart and other retailers to find the true bargains amid all the discounts can be a hassle — especially because there are still plenty of items at full price.

The easy alternative is to stay home and shop for Black Friday deals online. And the easiest deal of all to grasp is the kind offered by many apparel retailers, which have gotten into the tradition of discounting everything in the store on Black Friday and Cyber Monday by 40% off or more. For Black Friday this year, online shoppers get a flat 40% or 50% off from retailers like Gap, Talbots, Lacoste, Lands' End, J. Crew, and Abercrombie & Fitch.

Below are all the retailers giving 40% off or more across the board on Black Friday 2018 — and the discount codes you need to get the deals. (Mind you, there are tons of other amazing deals out there today, including a special Target Black Friday deal, giving you a 20% off coupon when you spend at least $50. Low-price stores such as H&M have 30% off everything sales today for Black Friday too.)

Abercrombie & Fitch

For Black Friday 2018, Abercrombie & Fitch has 50% off everything in-store and online — and online shoppers get free shipping on all orders.


American Eagle

American Eagle shoppers get 40% off everything on Black Friday, plus free shipping on all orders.


Ann Taylor

Online shoppers at Ann Taylor can enter the code BLACKFRIDAY and get 50% off their entire purchase today.

Banana Republic

Online shoppers get 50% off all regular-price items at Banana Republic today.

Calvin Klein

For Black Friday, Calvin Klein gives discounts of 50% off everything, plus an extra 20% off sweaters, outerwear, and cold weather accessories. Use the promotional code COLD20 to get the extra discount. All Calvin Klein orders get free shipping today too.


Eddie Bauer

Everything is 50% off for online shoppers at Eddie Bauer on Black Friday.


Express has a 50% off everything sale for online shoppers on Black Friday 2018, plus free shipping on all orders.



Gap shoppers get 50% off everything on Friday, November 23, and Saturday, November 24, by entering the code BLKFRIDAY at checkout, plus an extra 10% off across the board on Black Friday with a second promo code, TREAT.



All items at Guess's website (and physical stores) are 40% to 50% off today.

J. Crew

Use the discount code TGIF at J. Crew's website today and you'll get 50% off your entire purchase.

J. Crew Factory

Shoppers always get outlet prices at J. Crew Factory, and on Black Friday the deals are even better: Enter the code ADD2CART at checkout and you'll get an extra 40% to 50% off sitewide on clearance items, which are already up to 80% off.

Kenneth Cole

Kenneth Cole is offering 50% off sitewide for Black Friday.


Enter the discount code SALE40 at Lacoste and you'll get 40% off everything and free shipping on all orders.

Lands' End

Lands' End Black Friday shoppers get 50% off regular-priced items. Enter the pin code 4872 at checkout to get the deal.


At Levi's website, online shoppers get 40% off everything today by entering the code INDIGO at checkout.


Loft has 50% off everything in-store and online today. Online shoppers: enter the code FRIYAY at checkout to get your discounts.

Old Navy

You'll get 50% off your entire purchase at Old Navy today.


Everything is a flat 50% off at Payless on Black Friday 2018.

Perry Ellis

Perry Ellis shoppers get 40% off sitewide and free shipping on all orders today.

Ralph Lauren

Ralph Lauren shoppers get 40% off their entire order if their purchase meets the minimum: You must spend at least $125 to get the 40% off discount. Enter the code TAKE40 at checkout to get the deal.


Reebok shoppers get 40% off everything online, plus 50% off sale items, with the code BF18 today.

Sand Cloud

Sand Cloud has a flat 50% off all items on Black Friday.


On Black Friday 2018, you can get 50% off at Talbots on one item until noon, and 40% off your entire purchase all day.

Tommy Hilfiger

Tommy Hilfiger shoppers get 40% off their entire purchase today, plus an extra 20% off purchases of $150 or more with by entering the code STUFFED at checkout. Free shipping is available on all orders too.