In an inspired piece of stunt marketing, IKEA is opening a pop-up Breakfast in Bed Café. Each patron gets a Scandinavian breakfast—served in single or double IKEA beds, of course—totally free. No assembly required!

After coming under fire for using water from drought-plagued California for its trendy bottled water brand, Starbucks is shifting operations to Pennsylvania.

All Taco Bell customers are welcomed to a free Biscuit Taco with a choice of bacon or sausage on May 5, a.k.a. Cinco de Mayo.

The sports apparel company that some think will be the new Nike is on quite an amazing run—partnering with Masters champ Jordan Speith, Super Bowl MVP Tom Brady, and now, the Avengers.

In the quest for higher and higher profits down the line, the indoctrination must start young with this business—which is probably not at all what you think.

Peeps, the classic marshmallow Easter candy, are riding on quite the sugar high in terms of popularity. It has to wear off at some point. Doesn't it?